Client Story


MSN London 2012 Olympic Site

We built the MSN 2012 London Olympics and Paralympics mobile (smartphone and tablet) sites in under 100 days from commission to launch, which then enjoyed great popularity amongst users. See how .Net magazine covered the project:

Msn Olympics

MSN Apps Gallery & DigiMall

We developed the Apps Gallery for MSN Germany. It is a highly configurable content managed web application which promotes free downloadable software such as games, wallpapers and screensavers.

Our involvement in the project started with Digimall, an MSN website that promotes PCs and laptops sold by Microsoft partners. We were one of several firms involved in the initial development of its underlying technology platform and provided support as it was customised and rolled out to new geographic markets.   

One of the first markets to roll out a site under this programme was MSN Germany. After the initial success of Digimall, MSN were eager to further enhance the system to create an Apps Store / Gallery through which users could download items to customize their computers (eg screensavers) as well as access a wide range of apps and widgets.

To achieve this, MSN asked us to carry out a wide reaching re-engineering of the original DigiMall platform. This involved producing a richer user experience, introducing social networking functionality and giving content managers greater flexibility for overseeing the site on a day-to-day basis.


 Screen Shot 2011 09 08 At 10 35 00 399X288










The layout of the pages on the site is in a series of different modules, which can be re-arranged on the page in many different configurations depending on requirements. It is also integrated with Windows Live ID so that pages can be personalised to different user preferences and people can comment and rate the various apps.

Click here to see the German MSN Apps Gallery in action.


Windows Phone Development

Because of our early involvement with Silverlight and now HTML5, we have worked closely with the Microsoft team behind the mobile Windows Phone technology.  Indeed, when WP7 lauched in October 2010, Microsoft asked Governor Technology to build an App for MSN.

MSN commissioned the 'Celebrity Wall' App (pictured below) which enables users to access and view celebrity news stories, images and video content from MSN's UK website.  



The App user sees a scrollable wall of tiled celebrity images of varying sizes, each one - when tapped - opening to a piece of underlying content, be it video, image or a text. These tiles are dynamically displayed, with the most recent stories floating to the front.

As well as optimising the user experience, we ensured that the technical structure of the app was strong and sound. This included minimising download times and maximising content availability in situations of low or no phone signal. On launch, the Celeb App quickly established itself as one of the best entertainments apps in the market.

This Windows Phone App was also built so that new versions of it could be easily created for other MSN content feeds. This enables MSN to extend the App format across different geographic and content areas - eg MSN has rolled out a Canadadian celeb app as well as apps with news and cars content.

Read more about our Windows Phone App Development.


Channelizer Support

Channelizer is a website creation technology used by MSN and its partners to build sites that appear to visitors to be part of the main MSN platform. It also feeds MSN adverts into defined slots on these sites and provides click-rate reporting for advertisers.

In 2009, Governor Technology took over responsibility for providing technical support to Channelizer customers in some 40 markets around the world.  We updated all the related documentation and now provide responsive technical help and bug fixing to hundreds of users responsible for thousands of sites that rely on Channelizer.  We also regularly recommend and carry out updates to the underlying Channelizer software to improve the system and user experience.



"Myself and others around the business were delighted by the hub you created. It was slick, delivered on time and to budget. You responded to our requests quickly and we had a great line of communication with you... The overriding feedback we get is how modern, professional and polished the site looked. It really helped create a unique experience that delighted our users and complimented the story perfectly."

Chris Lunn, MSN Video Content Manager


"Building an App for a phone that doesn't yet exist and that needs to be ready for launch day is a challenge. Governor rose to that challenge; not only were we ready for the UK launch of Windows Phone 7, the subsequent consumer feedback has been excellent with the app maintaining a four star or above average rating so far. To my mind that is the best testimony for the quality of Governor's contribution to the project".

Peter Bell, CTO Consumer & Online


Client stories