As the mobile market becomes increasingly diverse, native Apps make less and less business sense. The App market is moving toward a "write once, run anywhere" philosophy. This approach has many benefits, the most obvious of which is that you get 3 Apps for the price of 1.
HTML5 is the most recent incarnation of the HTML language and can boast to have more functionality, more flexibility and more applications than any other development language.
One of the most useful applications of HTML5 is in the creation of cross-platform Apps. Whereas a native iPhone App is restricted to a finite number of devices, a cross-platform App can be used across all devices.
Cross-platform Apps can be created on open source platform, PhoneGap among others but HTML5 is the enabler language that makes it possible.
The benefits of HTML5
There are lots of good reasons for using HTML5.
HTML is familiar and there is no need for you to learn new programming languages to write native Apps, such as Java to write Android Apps, or Objective-C to write iOS Apps.
Using HTML5 and cross-platform technologies enables you to write your Apps once and deploy them on all major mobile platforms.
This makes good business sense for those of you who do not want to build the same App three times for Windows Phone, Android and iOS. And who wants to spend the time and money on different versions of the same App when an initial outlay on HTML5 will meet the needs of all operating systems and devices? You won’t find many people willing to commission 3 Apps instead of 1.
The developers obviously agree. A recent survey of more than 4,000 App developers found that 63% are already using HTML5 and a further 33% plan to do so. 96% is an impressive number of existing or planned uptake of HTML5. I would expect the other 4% of developers to start making plans for HTML5 development before too long too.
Developers also commented on the performance, productivity and the availability of tools and code libraries to further learning and understanding of this rapidly changing development environment.
Although clients of App developers were not surveyed I would expect many are impressed by the adaptability of HTML5 to function on multiple operating systems instead of being confined to one. In an era of budgetary constraints, the ability to create one cross-platform App instead of multiple Apps must surely win anyone over.