Liverpool Victoria, LV= , founded in 1843, is the UK's largest Friendly Society and provides a wide range of financial products from savings to investment, pensions and insurance. Having recently carried out a rebranding aimed at modernising the company's image, LV= then asked us to help them develop new ways of communicating with their customers.
LV= is a major supporter of rugby in the UK, sponsoring London based team The Harlequins and an Anglo-Welsh tournament, the LV= Cup. To tie in with these activities, Governor created a rugby game which LV= has incorporated into a number of highly successful email and online promotional campaigns for a range of consumer and financial intermediary audiences.
Since 2010 we have been providing an on-demand service to design and deliver email messages to LV='s financial intermediary audiences. This is done on a Time and Materials basis and enables LV= to come to us and turn around campaigns at very short notice when the need arises.
We carry out design, recipient list management, campaign delivery and reporting. In 2012 we delivered 1.3 million emails in nearly 700 campaigns for LV=.