Client Stories
LV Asset Management
LV= (Liverpool Victoria) is the UK's largest Friendly Society,
founded in 1843. The company provides a wide range of
financial products from savings to investment and insurance, with a
focus on providing security and peace of mind to its
customers.
With a recent rebranding aimed at modernising the company's image
they decided to seek new ways to connect with their customers.
Governor Technology was selected to manage the delivery of a new email marketing programme as one of the core components of their strategy.
We will be providing a fully managed service for LV throughout 2009. We designed a template newsletter tested against all the major email clients, both web and desktop. Each month we will populate the newsletter with content from LV, test it against the major spam filters, and send it out to their mailing list.
The individual newsletters will also be hosted on a custom mini website to provide a persistent online presence for their marketing messaging, and increase long term search engine traction.
The service includes the ability to measure the reactions of email recipients to the content, which enables LV to monitor the performance and effectiveness of their marketing campaigns very closely, which gives a measure of the return on investment in a way that no offline marketing medium can achieve.
LV staff will be able to login to their own account on our platform, and from the moment a newsletter is released, they can see how many people opened then email, who and when. By also capturing detail about the links in the email that recipients click on, they will be able to see which messages have the most effective 'Call to Action', and which can be improved upon.
This level of information is very valuable to any company, as it enables them to adjust marketing messages very quickly, in direct response to customer reactions, and at very low cost.
