Relaunch of Governor-Built MSN Site

14th March 2005

MSN today announced the re-launch of Websafecrackerz.com, its Internet safety site designed by teens for teens to help promote the importance of safe surfing. The site, which went live in April 2004 and now attracts an average of 50,000 monthly users has been revamped to offer information on a greater range of issues and to give it more appeal for 14-16 year olds.
 
While the primary focus of our kids ' education, website websafecrackers.com is on internet safety, "says Natalie Taylor, head of image and reputation, MSN UK. "We felt that, given the number of services linking between internet and mobile, and MSN's ties to the mobile industry, we had a broader responsibility to generate awareness among teens on this issue. This is why we recently updated the site to add a mobile safety section which includes content on issues such as bluejacking, abusive calls and texts, and inappropriate content on mobiles."
 
Governor Technology provided all technical design and build for the original site in 2004 and were again chosen to fulfil this role in the new version. Our work included building new quizzes and mechanisms for distributing prizes such as ringtones and MP3 downloads, incorporating newsfeeds and building content management tools which output accessible HTML.
 
You can read coverage of the site’s launch in the Guardian online here: http://education.guardian.co.uk/elearning/story/0,,1437649,00.html